Behind the name bracebuds are two young and diverse buddies who share a passion for technology. Our brand Roobaya represents values that we personally stand for. What unites us is the passion for high quality products, individuality and diversity. Enchanted by the possibility to change the wristband of the Apple Watch within seconds, we produce wristbands made of the best materials, which enable the wearer to change his or her look in the shortest possible time and always appear stylish. One watch - many looks.

M. Tarik Ertas

Hi, I am Tarik, 29, born and raised in Hamburg. A few years ago I did an apprenticeship as industrial clerk and certified financial accountant, which makes me the master of figures at bracebuds. I also use my talent for a further activity as managing director and accountant. My Apple Watch Series 5 in stainless steel supports me in tracking appointments and tasks as well as in telephony when my hands are not free. As a number cruncher, I take care of all bureaucratic tasks, organization and accounting in addition to the operative business. It has always been a dream of mine to stand on my own two feet, which I have achieved with bracebuds and my Buddy Hamed.

Hamed Samadzai

Cool that you ended up here. I would like to tell you who else is behind bracebuds! I'm Hamed, 27, and my weakness is definitely the technique. Coming from project management and IT, I'm taking over the management together with Tarik and I'm taking care of all technical solutions and the growth of our brand Roobaya. In everyday life, my Apple Watch Series 5 in stainless steel black accompanies me with my favorite watchband, the French Calf in graphite. Feel free to look around and use the contact form for questions or feedback!

Handmade in Germany

Roobaya Premium Apple Watch watchbands are not only available in many different colors, but also in 10 high-quality, elaborately processed materials, from trendy nylon, elegant sauvage, finest nappa and cool vintage to exclusive alligator, you will always find the perfect watchband for your Apple Watch, perfectly suited to the occasion and your style.